※ 밑줄 친 부분에 들어갈 가장 적절한 것을 고르시오. [문 19 ～ 문 20] The key to a successful franchise can be expressed in one word: “___________.” Franchises and chain stores try hard to offer exactly the same product or service at many locations. Customers are attracted to familiar brands to avoid the unknown. A brand offers a feeling of comfort when its products are always and everywhere the same.