다음 중 글 전체의 흐름과 무관한 것은? Perhaps the most damaging criticism of advertising is that it is generally deceptive. In everyday language, we think of deception as lying. Do ads lie? The answer is no in the sense that lying is presenting a blatant falsehood.

Question

Accepted Answer

4. We can change our attractiveness, relationships, and degree of happiness by using certain products. For example, advertisers will claim that their product is the best in their class without specifying what that class is.

Answer

Advertisers know that if they present a claim they cannot support with evidence, they can be fined, so they avoid making explicit claims that can be checked for truth.

Answer

Also, major advertisers know that their products differ from their competitors' products in very minor ways, so there is no point in making claims that their product is clearly superior in some way.

Answer

Instead, advertisers are fond of using what is called "puffery," which is the making of implicit claims that cannot be tested for truth.

Answer

We can change our attractiveness, relationships, and degree of happiness by using certain products. For example, advertisers will claim that their product is the best in their class without specifying what that class is.