※ 글의 제목으로 가장 적절한 것을 고르시오. [문 7~문 8] "The world is our marketplace" might be declared as the new creed of consumers and organizations in the next century. As people throughout the world strive for economic development and greater prosperity, achieving higher standards of living becomes a dominant motivation in offering attractive business opportunities in new markets. Organizations can reach more consumers, and consumers can access products from foreign countries, especially on the World Wide Web. It is accurate to state that basic consumer needs and decision processes are universal. The new global consumer buys the same brands promoted in global as well as local media, from the same types of retailers, and for the same reasons in many countries throughout the world.
정답 2번Globalization of Consumer Markets
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