※ 글의 내용과 가장 일치하는 것을 고르시오. [문 18~문 19] Another important tool and marketing trend is the introduction of interactive home TV shopping. This is already a $2 billion-plus industry reaching over 60 million consumers and growing at about 20% per year. Although home TV shopping has been around for nearly two decades, it is only recent that it has been successfully used by big-name stores such as Macy's and even luxury merchants such as Saks Fifth Avenue to market a wide range of products appealing to the upscale urban and suburban consumers. Home shoppers are now younger, better educated, more affluent, and more style conscious than in the past, and a growing list of retailers are giving serious thought to the idea of producing "infomercials," launching shopping channels, or investing in interactive shopping ventures. This does not mean, however, that store shopping will disappear.
정답 2번The consumers who use home shopping are now trendier than in the past.
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오답 포인트
‘※ 글의 내용과 가장 일치하는 것을 고르시오. [문 18~문 19] Another important to…’의 판단 기준은 ‘The consumers who use home shopping are now trendier than in the past.’입니다. 정답 문구와 해설의 조건을 함께 연결해 기억하세요.
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